Okay, here’s the first thing to admit: this video is almost ten minutes long. When writer/producer Matt Gonzales brought us this project, our reaction was, “Yeesh. Ten minutes. That is a load of time. No one’s attention span lasts beyond two minutes these days, and ten minutes is like–oh! Look! A butterfly!”
But here’s the second thing: maybe our collective ADD is one of the reasons our schools are in so much trouble. Maybe we need to focus. Maybe we need to raise our own standards. Maybe we need to stop accepting crappy work and calling it good enough.
The stories about successful schools that are really helping our kids realize their

The mural inside the Charles A. Tindley Accelerated School in Indianapolis.
potential are few and far between–especially here in Indianapolis, where we’re bombarded with evidence of how our schools are failing our kids. But the Charles A. Tindley Accelerated School is a success story. Tindley’s motto is simple: College or Die. Tindley promises its students that they will graduate and go to college–a prestigious college.
And damned if they don’t do it.
And damned if we don’t love this video, shot by master documentarian Rick Thompson of Richmarc Productions and produced with love by the aforementioned Matt Gonzales for Well Done Marketing.
So we challenge you. Spend ten minutes. See if you’re not inspired.
BTW: did you know that Charles A. Tindley wrote the song, “We Shall Overcome”? Now you do.
























This video and story was awesome…It brought joyful tears to my eyes. Not just for the kids in the video but for my son Matt Gonzales..I am SO proud of you.A job well done! (no pun intended) I love you!
This brought tears to my eyes. Congratulations! I hope other schools will adopt your model of success!
Completely inspired. Thanks for sharing.
I pitched them a website but we didn’t get the job. Everything I learned about the school was inspiring. Thanks for sharing and glad to see they got a site suitable for their mission of excellence.
Fantastic!
Fabulous!!
Tear Jerking
Awesome!! Inspiring to all ages, I’m blessed to know that my sister & brother in law;Keith & Katrina Anderson, has my niece, Diarra & nephew, Nehemiah in such a wonderfully success elevating school!
Thanks to everyone sharing this vision of taking education to a higher level! This video gave a great dipiction of the concern, and professionalism of the staff, and the students! Job well done! Charles A Tindley Accelerated School is a great model school for the nation!
Regards,
Mary Dill,
Concerned Mother & Grammy!
Inspiring video! I listen to my children talk about Tindley to other people and the first thing they say is “College or Die!”. It is embedded in their every day language. The staff & students sacrifice and strive for the very best in each and every scholar. I would recommend this school to anyone who is willing to walk the path with their child to make them a stronger student, therefore becoming a great achiever in life.
This video is a vision of hope for the future of our nation.
Danyelle
THANK YOU Mr. Robinson and all the Charles A. Tindley Staff for working with our youth. My child attends Charles A. Tindley, I have much love for you all.
Great video. Great school. Fantastic job Matt.
Note to Mrs. Jackson: your comment was flagged as inappropriate.
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I think it’s great to see successful children…However, you do not present an accurate picture…
Let’s just start with how many are Special Education Students?